As usual, RSA did not disappoint. It’s always a busy week jam packed with meetings, parties and seeing many familiar faces on the show floor and in the conference session. For those of us who have been in the security industry for a long time, it feels as much of a reunion as it is a time to connect with new customers, partners and prospects.
While it is still fresh in my mind, I wanted to recap a few of the top trends I saw last week at RSA 2017.
Biggest Show Storyline:
Thought I was going to discuss boring conversations about security use cases for blockchain technology? No, the story everyone was up in arms about was the construction at the Moscone Center. Is it possible to walk to Moscone without getting hit by a passing car when cramming through the walkway narrowed by construction? Or take an Uber that wasn’t slowed by 15 minutes as it negotiated the Moscone entrance? I know it’s sacrilegious, but maybe we move the show to another city for one year (gasp!) if the venue is under construction. Just an idea…
Most Common Storylines:
There were a number of AI announcements at the show. Eric Schmidt, Alphabet’s Executive Chairman, announced during his keynote, “I was proven completely wrong” about artificial intelligence and predicted big things with the technology over the next few years. And, your marketing team wasn’t trying if they didn’t have “machine learning” on a sign at your booth. There was definitely some backlash that it was more marketing than practical use cases. However, I think all would agree that advancements are coming that will turn data into action without the use of humans.
Speaking of AI, one of our security robots, El-iot, made his debut at the show. We ran a Twitter contest that resulted in many creative selfies with El-iot. Below was one of the winning photos. You can check them out @Eliot_Harriot.
Visibility messaging was everywhere at RSA this year. It was indeed hard to differentiate as everyone promised it in some form or another. Security organizations are recognizing the challenges that come with the explosion of the Internet of Things (IoT) into the enterprise and the disappearing walls of the data center as they move to the cloud. Not knowing what devices and systems are on their network or being used by their employees creates risk. The net here is you cannot protect what you cannot see.
Between Microsoft, Intel Security, RSA and others… the industry was talking about collaboration and what that means. There is no question that the threats are getting more sophisticate and the industry is calling for greater alliance to solve this together. No one single vendor can protect an enterprise organization and we need a “better together” approach to security.
Best Booth of the Show Award: Trend Micro
For the second year running, Trend had the most creative approach and carried it through to everything: the booth outfit, the theater space, the demo booth control center. Even the person on the microphone rounding people up. I felt like I was on the next generation of security space travel or at least the XGen of security technology.
If you know me, you know I hate giveaways and t-shirts. However, I have to make an exception here.
I was wandering around and actually saw the guy with the “Don’t Have Purchase Authority” t-shirt.
I think he is capable of at least picking up a solid bar bill.
I am 100% biased, but good luck beating ForeScout’s.
Yes, that’s Snoop Dogg. Yes, we managed to out-do last year’s party. [microphone dropped]
Until next year…